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While coffee capsules are common in many offices and residences, our beverage options are expanding. And what better time than after the festive season to give ourselves a fresh start? Hong Kong-based teamaker Tea Château has recently launched two stores in the city, hoping to offer a new perspective on the tea brewing process.
16 Feb 2021
Telling the details and features of a car is a common strategy for automotive manufacturers. In the latest roll-out of five-seater SIENTA GO, Toyota Hong Kong has collaborated with Hong Kong boy band ERROR to explain the features of the new vehicle in a fun way.
11 Feb 2021
Why do brands overwhelm us with so many ads? The answer is simple really. It’s because they’re using what is known in advertising circles as the ‘annoyance factor’ to drive brand recall in a quick and highly effective manner.
10 Nov 2020