28 Feb 2019
Did you know ads perform worse when people are commuting?
Marketers will tell you that the best time to post online is during the early morning, noon, and night when users are commuting and spending time on their mobile phones. But this posting rule may not be as effective for advertising because they're just not as interested in seeing ads when commuting!
In terms of consumer engagement, a study of US mobile users from Aki Technologies found that on the go users were 33% less responsive to interesting creative, 30% less responsive familiar brands, 27% less responsive to incentives (coupons), and 17% less responsive to a well-timed post.