04 Aug 2020
M&ME Creative, a sister company of Meology, has won the Digital Advertising (Publishing) Silver Award for its work in the Hong Kong Digital Advertising Start-ups X Publishing (Writers) Promotion Support Scheme.
The team launched a successful digital campaign promoting 《野孩子追夢的世界》, a photo collection of local Hong Kong scenery by 23-year-old award-winning local photographer Kelvin Yuen.
M&ME 趁後生去後山 campaign video 1
M&ME 趁後生去後山 campaign video 2
During the award ceremony and sharing session the M&ME team discussed the difficulty of raising awareness for books via social media and how they were extremely moved by Kelvin’s passion towards chasing his dreams. M&ME leveraged the use of Instagram filters to engage a younger, digital-savvy audience and not only raise awareness of the book but also highlight its values as well.
This is the second award win for M&ME Creative, it comes following the company's Digital Advertising (Publishing) Gold Award win for "Gwaimui's Hong Kong Story" at the inaugural Hong Kong Digital Advertising Start-ups X Publishing (Writers) Promotion Support Scheme in 2019.