Who is a Millennial really?
16 Jan 2019
The term ‘millennial’ is so overused that it has lost its meaning. There are so many marketers that assume others understand which group of millennials they’re talking about. But in reality, we all have our own loose interpretations.
The Pew Research Center describes millennials as those born from 1981 to 1996, Merriam-Webster says they’re born between the 1980s and 1990s, meanwhile, Forbes casts the net even wider by defining them as people born from the 1980s and early 2000s!
Next time you want to tell your agency, client, or boss that your campaign or product is for millennials, it’s better to clarify the age range of your target audience so everyone knows which group of millennials you are talking about.
